On October 11 to 15, 2012, in Shanghai, Panerai unveiled center unveiled “Panerai history culture exhibition and new series tour” in Shanghai IFC, aiming to lead the watch aficionados looking back the long history of Panerai, tasting the Italian unique culture, and from many aspects showing Panerai new series wrist watches in 2012.
There are three exhibition areas in the “Panerai history culture exhibition and new series tour” in Shanghai, for the first one is the homemade watch movement area, the second one is the Panerai proud achievements with the innovative ideas embodied in aspects of the special material, besides, the third one is showing a lot of wrist watches produced in 2012, and the half-open display area offers a best chance to the watch aficionados to appreciate the Panreai’s latest masterpiece at a closer distance. Dynamic video on panel replays the history stories of the Panerai full of legendary color and the Dynamic assembly picture of the watch movement, so as to let visitors more deeply understand the Panerai brand’s history, growth and development in the future. In the exhibition area, the most surprising thing is the PAM00389, whose watch case adopts unique structure, comprehensively protecting the wrist watch from magnetic field interference, which makes the magnetic capacity eight times higher than that of the international standard of the Swiss watch industry.
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